ELIZABETH ARDEN LAUNCHES REVOLUTIONARY SKINCARE DUO TO VISIBLY DIMINISH DARK SPOTS

 

Say goodbye to visible dark spots in just 14 days[1] with the new Visible Brightening Clearly Radiant Spot Correcting Capsules and Visible Brightening Clearly Radiant Bounce Cream that brighten, correct and hydrate the skin for an incredible glow

 

 

With over twenty years of brightening expertise, Elizabeth Arden announces the launch of two innovative products that will transform the way consumers approach skin brightening. The new Visible Brightening Clearly Radiant Spot Correcting Capsules and Visible Brightening Clearly Radiant Bounce Cream harness advanced technology and potent brightening key ingredients to visibly deliver rapid results.

 

The legendary beauty brand has developed two new products with innovations focused on amplified potency and visible results. To maximise the brightening power, the Visible Brightening Capsules and Bounce Cream deliver optimum results when used as a duo, with a staggering 79% visible reduction in hyperpigmentation within 14 days.

 

Visible Brightening Clearly Radiant Spot Correcting Capsules

 

Elizabeth Arden's Visible Brightening Clearly Radiant Spot Correcting Capsules are a fast-acting serum designed to correct, visibly brighten and refine the skin, while tackling dark spots and post-acne marks. Clinically proven to visibly diminish visible dark spots within just 14 days[2], this serum is a game-changer for those seeking a brighter and more radiant complexion. Each capsule is crafted with a potent blend of encapsulated Vitamin C—178 times stronger than traditional Vitamin C[3]—and five skin brighteners. Enhanced with the latest Advanced MI^X Technology™, which visibly targets the four key stages of skin pigmentation, this formula effectively addresses visible dark spots at their source.

 

Moreover, the inclusion of barrier-strengthening Phyto-Ceramides strengthens the skin's protective barrier, the fast-absorbing serum improves texture, tone, and relieves visible redness.

 

Incredible results have been observed, with 100% saying their skin looks radiant and smooth[4] and 97% saying pores are visibly minimised in just 14 days[5]. Over time, 100% show visibly reduced dark spots and post-acne marks[6], revealing a crystal clear, beautiful glow. With its ability to intercept the formation of future dark spots and discolouration, this serum offers a comprehensive solution across all skin types and wide range of skin tones for immediate and future radiant skin.

 

Visible Brightening Clearly Radiant Bounce Cream

Designed to visibly brighten, smooth, firm and plump the skin, the new Visible Brightening Clearly Radiant Bounce Cream was formulated to visibly brighten and smooth skin texture while providing a remarkable plumping effect with 24-hour hydration. Powered by 99% pure Niacinamide and a blend of expert brightening key ingredients, this lightweight cream is absorbed rapidly and visibly reduces multiple types of dark spots, discolouration, and uneven skin tone. Immediate results are visible, with 95% of users reporting skin feels softer[7] and 90% of users reporting smoother skin with improved radiance and glow[8]. Within just seven days, 97% of participants agreed that their skin looked noticeably brighter[9]. After 14 days, the cream continued to work its magic, with 97% of participants noting firmer skin and visibly refined skin texture[10].

 

The new formula boasts the use of a unique PigmentFix Technology that works to visibly target multiple types of dark spots and discolouration for a new level of multi-dimensional spot correction. Niacinamide, a widely acclaimed key ingredient in skincare, known for its effectiveness and gentle nature on the skin. At 99% purity, the Niacinamide in the new formula, improves uneven skin tone and helps boost natural collagen.

 

"We are thrilled to unveil our new Visible Brightening Spot Correcting Capsules and Bounce Cream to the world. Dark spots, often caused by sun exposure, environmental aggressors or acne, are a very common skin concern, but very difficult to address. Our spot-correcting formulas have been meticulously crafted, leveraging our most innovative brightening ingredients and technologies, to deliver rapid results,” said Carmen Coulter, Head of Marketing at Elizabeth Arden ANZ. “Our products deliver a multi-dimensional approach to skin brightening. Not only do they visibly diminish dark spots and post-acne marks, they also even skin texture, tone and restore the skin’s natural luminosity. To demonstrate our performance, we conducted clinical and consumer studies on our formulas and found that they were able to deliver visible improvements across dark spots and discolouration in just 14 days.”

 

The new Visible Brightening Clearly Radiant Spot Correcting Capsules will be retailed at $165 AUD and $180 NZD for 60 capsules while the Visible Brightening Clearly Radiant Bounce Cream will be retailed at $130 AUD and $140 NZD for 50ml. 

 

Both Visible Brightening Clearly Radiant Spot Correcting Capsules and Visible Brightening Clearly Radiant Bounce Cream will be available from 17^th March at Elizabeth Arden counters nationwide. Find your nearest Australia stockist here and New Zealand stockist here.

 

For more launch details, please contact your nearest counters or visit @elizabethardenanz on Instagram, Facebook and TikTok.

 

ENDS

 

 

About Elizabeth Arden 

A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago. Born Florence Nightingale Graham, she travelled from rural Canada to New York City, where she opened the first Red Door salon on Fifth Avenue in 1910.

 

Elizabeth Arden's fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature. She lived by her mantra, "To be beautiful is the birthright of every woman."

 

Miss Arden created skin care products that benefited, not masked, the skin. She not only promoted her concept of total beauty, including diligent skincare, nutrition and fitness, but lived it prudently as she persistently sought to bring a scientific approach to skincare formulations.

 

Miss Arden was uncompromising in her vision to create the new and best products, packaging and services that women not only needed, but desired; whether it was the cult-classic Eight Hour Cream, her legendary Blue Grass fragrance, or a bold red lipstick to coordinate with the uniforms of the women serving in the armed forces during World War II.

 

Elizabeth Arden's list of beauty innovations is long. She was the first to introduce eye makeup to the women of America and pioneered the creation of the "makeover." With the launch of Ardena Skin Tonic, the company became the first to incorporate its founder's name into a product name. Miss Arden developed the first travel-size beauty products, and was the first in the cosmetics business to train and send out a team of traveling demonstrators and saleswomen.

 

By the 1930s, Miss Arden had opened Red Door salons in the majority of the fashion capitals around the globe, and proudly acknowledged her accomplishments by proclaiming that there were only three American names known in every corner of the globe: Singer Sewing Machines, Coca-Cola and Elizabeth Arden.

 

Through it all, Miss Arden created both an empire and a new industry. Her entrepreneurial spirit and commitment to innovation, quality and excellence remain the soul of the company today.

 

For more on Elizabeth Arden, visit: https://www.elizabetharden.com.au/